In 2024, Neon launched a new version of its app — redesigned to be lighter, faster, and even more connected to the everyday needs of Brazilian customers.
To introduce this major upgrade, we created the campaign "Bem mais do que você esperava de uma conta digital", showing that Neon’s app goes far beyond basic banking — it's a complete financial partner for those living life on the move.
Using the brand new Virtual Production technology, we recreated sunny Brazilian landscapes inside a studio, blending authenticity and creativity. This allowed us to reflect the warmth, energy, and everyday spirit of our audience in a controlled, visually cohesive environment.
Through snapshots of daily life, we presented the new app as smarter, simpler, and much more intuitive — ready for whatever life demands.
Creative solutions and deliverables
• Main 30-second film showcasing authentic Brazilian daily moments
• Product highlight videos: Lente Neon, CDB Neon, and Viracrédito
• Social media content adapted for TikTok, Instagram, YouTube, DOOH, cinema, and digital platforms
• Institutional key visual and assets for CRM, website, and app store
• Integrated lifestyle photoshoot to enhance visual storytelling
Highlight
This campaign transformed a technical product update into an engaging, emotional launch — proving that with Neon, banking can be as vibrant, practical, and full of life as its customers are.
