At the launch of Neon’s new CDB product, we created a fresh, vibrant approach for a category typically associated with technical, inaccessible communication. Our goal was clear: to show that investing can be simple, approachable, and deeply connected to Brazilian culture.
From this insight, we developed the concept "CDB is Coisa De Brasileiro" — a playful twist on the acronym that brought investment closer to everyday habits.
Drawing from real cultural references — like saving coins in a piggy bank or tucking money into the wallet for good luck — we built a colorful, warm visual identity paired with a direct, conversational tone. This creative platform extended across every product launch touchpoint: app screens, push notifications, paid media, educational content, influencer marketing, and product videos.
Creative solutions and deliverables
• Proprietary key visual with vibrant, popular aesthetic
• Launch film using colloquial language and upbeat pacing
• Social media content highlighting everyday saving habits
• Partnership with Podpah podcast to amplify the street-level tone
Results and impact
• +40% increase in organic search volume for "CDB Neon" during the launch period
• Up to 25% growth in active investors in the first two weeks
• Social media CTR above 3% and average video view-through rate of 65%
• Rapid adoption among the target audience through app and influencer activations
• Recognized internally as one of the brand’s strongest product launches to date
Highlight
More than just a marketing campaign, this project repositioned a financial product through a culturally rooted creative platform — proving that you can talk about investments with authenticity, proximity, and Brazilian flair.
