Following the launch of Neon’s CDB product under the concept "CDB is Coisa De Brasileiro," the next step was to deepen and expand this creative territory. Developed by agency Jussi, the "Twice as Good as Savings" campaign used a relatable, humorous tone to highlight a major product advantage: Neon’s CDB offered returns of up to 130% of CDI with daily liquidity — the highest rate in the category at the time.
The campaign continued to embrace everyday Brazilian experiences, showing how Brazilians naturally make things "stretch" — from meals that feed a few more guests to conversations that turn into long, unforgettable chats.
By drawing this playful parallel, we reinforced the idea that saving and investing can (and should) be part of everyday life.
Creative executions and deliverables
• Colorful, textual KV with casual, localized language
• Series of short videos featuring cultural habits like soccer, carnival, traditional dishes, and neighborhood gossip
• Partnerships with local influencers in Salvador, Recife, and Fortaleza to amplify authenticity
• Landing page with simplified FAQs and easy onboarding for new investors
• Multichannel media distribution across display, video, DOOH, and social platforms
Highlight
This campaign not only drove traffic and conversion, but also helped solidify Neon’s creative voice — culturally relevant, accessible, and truly Brazilian — while positioning the CDB as an intelligent and attainable investment option for everyone.
